CPT – Cost Per Transaction or Trigger
Pay for events that truly matter—KYC completion, deposit, bill payment, or verified booking.
Book a Free Strategy CallDefine the Trigger
Make the trigger explicit: event name, payload, and validation source (bank/webhook/MMP). Distinguish soft vs hard triggers and align payout tiers accordingly.
Validation and Risk
- Server-side verification with idempotent postbacks
- Proof-of-funds or 3DS success for financial triggers
- Blacklists/allowlists for devices, IPs, and payment instruments
Pricing Strategy
Tie CPT to expected contribution margin; introduce quality gates (e.g., deposit ≥ ₹X, completed ride ≥ Y km). Include clawbacks for fraud/chargebacks within a cooling window.
Optimization
Reduce friction at the moment of truth: native payments, one-click reactivation, and smart retries. Nudge with timely reminders.
Outcome: Crystal-clear economics and lower wastage across the funnel.
Start in 24–48 Hours
Send us your KPI targets, geo, budget, and timelines. We’ll propose supply routes, fraud controls, and a week-by-week ramp-up plan.