CPI – Cost Per Install for Apps
Acquire real users, not installs. Optimize for day-1 activation and week-1 retention to keep unit economics healthy.
Book a Free Strategy CallMeasurement Stack
Use an MMP (Appsflyer, Adjust, Branch) or SKAdNetwork for iOS. Ensure postbacks include install time, campaign/adset, device model, and ATT status. Map in-app events (signup, add-to-cart, level complete) to early value.
Quality Beyond the Install
Optimize to post-install events: D1 activation, D7 retention, first purchase. Move budgets toward sources with higher eCPI to eCPA conversion. Apply geo/device bids and exclude low-memory devices if needed.
Fraud Controls
- CTIT distribution (short/long outliers)
- Device farm/emu signals, duplicate GAIDs/IDFAs
- Install hijacking and click spamming detection
Creative System
Run modular creatives (hooks, benefits, UI moments). Test 3–5 concepts weekly; kill laggards fast. Localize for language and cultural cues.
Playbook
- Bid to D1 activation ≥ 30%
- Retain to D7 ≥ 10–20% (genre dependent)
- Push notifications + onboarding nudges in first session
Start in 24–48 Hours
Send us your KPI targets, geo, budget, and timelines. We’ll propose supply routes, fraud controls, and a week-by-week ramp-up plan.